The people behind SGL Coach
We bring SGL into everyday life. Together, we combine the method, technology, business development and language to support personal development and how teams work together.
Our team

Jan Petrus Hagberg
Founder and Head of Methodology
Jan Petrus developed SGL – Samspill, Gruppevekst og Ledelse: interaction, group growth and leadership. He has guided people, leaders and teams over several decades and is responsible for the methodology behind SGL Coach. He holds a degree in theology from the University of Oslo.
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Espen Krogh
Founder and CEO
Espen leads SGL Coach and the development of the company. He is a serial entrepreneur with experience starting and growing several companies, including Prediktor, which was sold to TGS in 2022. He has been a corporate client of SGL coaching since 2012 and brings this experience into a practical digital service. Espen holds an M.Sc. in Engineering Cybernetics from NTNU.
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Ann-Christin «Annki» Daudon
Business Development, Personal/Team
Annki works on business development and product adaptation for Personal and Team. She helps more people and teams discover SGL and ensures that the products are well suited to their users. She holds a cand.mag. degree in psychology from the University of Oslo and has undertaken further education at the Norwegian Gestalt Institute University College.
LinkedInCathrine Engebret
Head of Language
Cathrine is responsible for language across our platform. She works to make texts and concepts clear and easy to understand, and to preserve the meaning of SGL across languages.
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A shared foundation
SGL Coach builds on Jan Petrus Hagberg’s work on interaction, group growth and leadership. The method gives us a shared language for understanding ourselves, relating to others and developing how we work together.
Read about Jan Petrus and SGLGet in touch
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