SGL Coach for investors

• The problem: Poor interaction costs customers, employees and quality. Professional training rarely gives people a shared language for communication and collaboration.
• The method: SGL has been developed and used in Norwegian organisations since 1987. Jan Petrus's texts, model drawings and films are protected by copyright.
• The product: The AI agent supports each person over time through text and voice conversations, exercises, 60 films and the SGL handbook. The platform supports 26 languages.
• The position: SGL Coach holds a unique position in the market as the only method-based AI product for leadership development.
• The difference: A shared language to practise every day. Mapping happens in conversation, and organisations receive anonymous statistics without access to individual conversations.

• The subscription model: Personal, Team and Organisation, with Leader as an add-on. One platform can support a customer from personal development to collaboration across the organisation.
• People and the app: A limited number of practitioners can support the system so that large organisations can offer effective one-to-one coaching in the method to all employees. Practitioner functions are integrated into the product.
• The market plan: Launching in Norway now. Global rollout will follow as we establish the brand and a verified channel strategy.
• The funding: We are raising a limited amount of capital now through a SLIP agreement, with a larger round in about a year.

Jan Petrus Hagberg developed SGL and is responsible for the method. Espen Krogh is the CEO, building the company and the product. He has experience with startups, scale-ups and different forms of fundraising. His own experience of SGL as a leader is the starting point of the investor story.